Technology that simplifies caregiving for aging adults
Experience AI-driven caregiving
Our Vision
Caregiving for the aging made convenient.
We’re reimagining the caregiving experience—making it easier, more meaningful, and sustainable for family caregivers. In doing so, we not only improve quality of life for both caregivers and aging adults, but also unlock a scalable opportunity fueled by demographic trends and the growing demand for home-based care.
Our Technology
AI that Anticipates and Socializes Care.
We’re using AI-powered conversations to reimagine caregiving—making it more personal, approachable, and accessible. Our platform is designed to crowdsource ideas, deliver personalized guidance, screen caregivers, and match them to the right families. By enabling connections between caregivers, families, and support resources, we aim to spark viral growth and build strong network effects that drive engagement and subscriber loyalty.
1
Planning Care
Smart, personalized care plans that evolve in real time—improving outcomes while reducing caregiver burden and administrative overhead.
2
Sourcing Care
A unified pipeline for sourcing care companions, family members, and connecting professionals—bridging gaps in home-based care at scale.
3
Sustaining Care
Behavioral techniques that promote consistent care—using AI-driven guidance, emotional support, and social interaction to reduce burnout and sustain engagement.
Our Mission
Make Every Moment Matter.
We aim to transform caregiving from an isolated obligation into a shared, valued experience. We are designing our platform to socialize caregiving—simplifying coordination, expanding support networks, and fostering meaningful connections to make it more sustainable and rewarding for everyone involved.
Our Market
The Overlooked Eldercare Labor Force.
The caregiving economy is both massive and personal: 45 million family caregivers provide over $1 trillion in unpaid support annually. Yet the tools to support them are scattered and incomplete. As the population grows older, a better system isn’t just needed—it’s overdue. We’re creating the platform that connects the dots and supports the next wave of caregiving.
“If family caregiving (in the US) was a business entity it would be the largest revenue-generating company in the world”
Columbia University (2024)
45 million Americans are family caregivers—that’s about as many people as live in California, or in New York and Florida put together.
Caregivers provide $1 trillion worth of unpaid labor annually.
Family caregivers provide 14 billion hours of non-medical care annually—the time equivalent of 20,000 lifetimes each year
“As the country continues to age, the need to support caregivers as the cornerstone of society will only become more and more important.”
National Alliance for Caregiving (NAC) and AARP